PhyxDesign: 

Thank you for taking the time to visit my website.  The work presented here are fragments of my lifelong journey as a Graphic Artist.

I started Phyx Design in 2008 with the commitment to do interesting and creative work. For the most part, I feel like I’ve accomplished that! It’s a tricky balance between art and commerce but I remain vigilant about keeping the integrity of what I do and who I do it for.

I am a Visual Communicator. I work with type, photos, illustrations, symbols, patterns to create content. I conjure up concepts that are specific to a project. If a project comes with assets, I’ll work with it. If nothing is provided then I’ll create content! 

Each project is unique and requires different needs, therefore, each solution must be bespoke. NO matter the industry or sector. Dealing with a variety of clients throughout my career from record labels, movie poster houses, design agencies, government agencies, gives me a well rounded view of how to solve a problem. It’s a multidisciplinary approach to design that keeps me in tune and fresh!

If accolades are needed to back up my work, I’ve received 2 Grammy Awards for my work on Woodstock and What it is! boxed sets for Best Boxed or Special Limited Edition Package! I’ve also received multiple Grammy nominations and received recognition by notable design publications. 

I was also chosen by the City of Los Angeles to design a citywide campaign against hate crimes called "LA IS FOR EVERYONE". The campaign has been translated to 20 plus languages and continues to run throughout the city!

For 12 years, I taught Design Fundamentals and Intro to Typography at UCLA Extensions DCA program. If you want to learn, teach!!

There are  more projects to show upon request! After many , many years of working as a ‘Graphic Designer’, I’ve accumulated well beyond the 10,000 hours of practice needed to be ‘good’! However, I only strive to be better rather than ‘good’ as I continue to learn and grow!